ABOUT THE PROJECT
With the playful slogan "We Don’t Share," this brand is designed to resonate with those who appreciate a bit of humor and individuality in their dining experiences. Lazy Franks embraces the idea that sometimes, pizza is simply too good to share, making it a perfect match for those who like to enjoy every bite.
This project allowed me to explore my passion for design and branding, with every illustration and concept personally crafted to capture the brand's quirky and fun-loving spirit.
APPROACH
WE DON´T SHARE
I decided to use a playful, elongated text in red with a yellow-orange background, giving it a fun and relaxed vibe. The tagline, "We Don't Share." in a casual, handwritten style that adds humor. The bright colors and retro design suggest a laid-back, appetizing, and youthful brand.